Use the template below to create an 8-week work plan. Now that you’ve answered some key questions let’s put it all together.
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Who will run your social media campaign?. What are the key messages you will convey through these platforms?. What social media platforms will you use for Abilene Gives?. Utilizing Facebook, Twitter and other platforms will help you communicate with your current and future donors at every stage of the campaign. What other tools and resources do you need?įor an online event, social media plays a huge role. 
What current marketing materials can you add your Abilene Gives message to?.What tools are you not using that you may want to incorporate for Abilene Gives?.What communication tools does your organization already use?.A press release can provide a broad overview, email marketing and traditional marketing can engage existing volunteers and donors, and don’t forget to use your board as effective community ambassadors. Once you’ve defined your audience, crafted your message, and set goals, be sure to maximize the communication tools available to you. What tools do you need to make this happen?.How do you plan to share your success with your donors and volunteers?.How many donors would you like during Abilene Gives?.What is your financial goal for Abilene Gives?.Manage your expectations for setting your overall philanthropic goals: new donors, visibility, marketing, social media. Goals for Abilene Gives can be more than financial. What is your plan to follow up with donors 1, 3, 6 months after campaign?.How will you thank your donors when the campaign ends?.
How will you engage your current donor base?. Check out the 300 Video Series all about donor stewardship. Stewarding your donors – before, during and after Abilene Gives – keeps them aligned with your organization for continued engagement and support. What tools do you need to implement your strategy?. Who are they, how can you reach them, and how can they be your best ambassadors? To craft the most effective message, you need to know your audience. What other tasks or strategies would you like your board to participate in?. What social media/marketing activities will you ask of your board?. What donor engagement strategies will your board employ?. What will be your goal for board giving?. What roles will you ask them to take for your campaign? Check out the Board Engagement resource here. Section I - Best Practices Board EngagementĪs ambassadors for your organization, your board’s engagement in Abilene Gives is a crucial element for success.
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